It sort of came from no where. Right during the midst of the holiday season, when I was least expecting it. A dream job in the form of an advertising gig for Sprite. Yes, Sprite.
How it went down: A phone call was made to the boys over at Public Works Department from the PR Agency who handles the Sprite account. They were interested in creating a project similar to the Art Of Basket Ball projects we’ve done in the past, to promote the Sprite brand. A call was then made to me. Awesome. I’m on board along with Joe Iurato, Billi Kid, Cope 2 and Chris Stain.
The job: To create a illustration that represented music and Sprite. Back and fourth. Tight dead lines. Revisions upon revisions. Holidays. Thanksgiving trip to North Carolina cut short. Nine to five job at Siempre Mujer. Insane. Producing a cover shoot, fashion feature, beauty feature, and various other portraits. Frustration? To say the least. Who cares. Get the job done. An actual personal visit from the art director of the project to my studio in Brooklyn. WTF, this was like no job I had ever worked on before. Excitement, beyond compare. The process. Take a look below. It went a little something like this…
CONCEPT 1 SKETCH
CONCEPT 1 SKETCH COLOR
Feed back: To country. Characters and landscape should be more Urban.
My Response: Ok, no problem.
My Thoughts: DAMN! Makes sense though.
CONCPET 2 SKETCH
CONCEPT 2 COLOR SKETCH 1
CONCEPT 2 COLOR SKETCH 2
When I did this revision, my brain was absolutely fried. I believe I farted it out the morning it was due. Horrible. I hated the drawing, but the basic idea was there.
Feed back: A little stiff. Please vary the skin tones. The main character should look younger and hip. Need to represent Sprite colors more. Liquid coming out of the Sprite bottle should be more explosive.
My Response: Agreed! New sketch coming up asap.
My Thoughts: I rushed that sketch. I wish I didn’t send it. Be cool though. You’ll nail it next round. (I hope.)
CONCEPT 3 SKETCH
CONCEPT 3 COLOR SKETCH
Feed back: PAINT THIS NOW!
My Response: GREAT!
My Thoughts: Not much time to do this painting. What did I get my self into? I should’ve made a simpler more iconic composition. Obviously, you like doing things the hard way Dave. Shut up and get it done. (Laughing to my self.)
The process:
Surface. 48 x 36 piece of wood panel. Amount of time to paint? About four or five days. Stress level. Calm but concerned.
Done deal.
The campaign, “Under The Cap“, features Lebron James from the Miami Heat. The images that we all created are available as down loadable wall papers, iphone skins, t-shirts etc. In order to have a chance to win one of the prizes you must buy a specially marked bottle of Sprite and text the bottle cap code to a supplied number that you’ll find on the bottle.
BOOM! Pure excitement!
Thanks for looking.
Enjoy,
D.
