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Archive for July, 2012

I’m about to write something that’s hard to put into words exactly. I often forget that my day to day job, luckily enough, involves making images. How lucky am I? Everyday I get to work with a dedicated and talented team to produce photographs of aspiration and beauty. From this day forward, I’ll try not to forget that and post these images from time to time here on my blog.

With that said, here’s a fashion feature that I produced for Siempre Mujer Magazine, which appeared in our June/July 2012 issue. Ok, what do I mean by the word “produced” exactly? Well it basically means I organized a kick ass team to produce some killer work. For instance, on this fashion feature I presented the following suggestions to the Editor In Chief, the Creative Director and the Executive Director: Photoshoot location, photographer, hair/make up artist and model. I sometimes also suggest the wardrobe stylist, but for this specific story the Executive Editor new who she wanted to use for the project. Once all of my suggestions are discussed and approved, it’s up to me to get everything in order for our shoot day. ┬áThis particular story was shot on location in St. Lucia, so it actually involved a lot of moving parts such as finding a day that everyone could work together, fee’s for the job, setting up fee’s for travel days, contract negotiations, scheduling flights, hotels and transportation for the crew, getting wardrobe and photo equipment through customs and into the country, setting up details with the shoot location, setting up ground transportation on shoot day, and finally setting up lunch and breakfast for the crew. When its all said and done and the shoot is over, I make my initial “selects” to use in the story. (This is where the phrase “photo editor” actually comes into play.) Then, I show my picks to the Creative Director and the Executive Editor to discuss which images we’re going to actually use in the magazine, a decision that we all must agree on. This usually involves a lot of back and fourth between me, the creative director and the executive editor. We have to consider a lot of details such as the over all rhythm of the story, the appearance of the cloths we’re trying to feature, the facial expressions of the model etc. Usually, once the creative director places the images into the layout it’s clear to see what actually works and what doesn’t.

This story in particular was a bit of an adventure, which was scary and accelerating at the same time. To make a long story short, we had a plan set, but once we got to the island we completely veered from it by renting a cab for the day to explore and shoot where ever made the most sense for the story. I thought to myself, “We “ONLY” have about $20 grand riding on this story, let’s just through caution into the wind, and make it up as we go along!” (NOTE: I really wasn’t all that calm about it.) Anyway, I’m glad we made it up as we went along because it actually produced a pretty cool story. Check it out:

For a cool look behind the scenes check out this video by Siempre Mujer’s web editor, Haymme Marin.

 

CREDITS:

Photographer: Didier Gault

Wardrobe Stylist: Ellen Silverstein

Hair and Make up: Bryan Lynde

Creative Director: Stacy Marchelos

Executive Editor: Ursula Carranza

Photo Editor: David Cooper

Digital Tech: Christopher Keller

Photo Assistant: Michael Ellis

Wardrobe Assistant: Lisa Metropolis

Model: I bet you’d like to know, but I can’t say.

Web Editor: (Behind The Scenes Video): Haymme Marin

Carnet Broker: Western Overseas

Location: The Island of St. Lucia and The Morgan Bay Beach Resort

Thanks for reading!

D.

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