Archive for the ‘Siempre Mujer Magazine’ Category


Here’s a story board I created for Siempre Mujer’s Dec/Jan 2014 Fashion Feature. The back drops are cell phone shots I took while scouting with photographer Tom Corbett, who eventually shot the story. The inspiration for the feature was Cinderella, a concept that our then fashion editor, Haymme Marin dreamed up, right before moving on from Siempre Mujer. When Tom and I were scouting we instantly knew that we wanted to inject this story with as much drama as humanely possible to show off the dresses. So, we decided to create a dark and moody setting using a smoke machine and a cathedral lighting. As always, we needed to find the right model to fit the role of our “Cinderella”. While casting, I tried to find a model who looked somewhat innocent, but who could also evoke a level of edge and sophistication. Here’s who we decided on.

IMG_1993 IMG_1955

Equally as important, we had to find a stylist who could pull the dramatic dresses that we needed for the story. We decided to go with Cannon from Judy Casey and he DID NOT disappoint. Hair was done by George Ortiz with Contact NYC and Make up was done by Javier Romero. Manicure by Titilayo Bankole with BA-Reps. With the team assembled, we got busy..





Here are two behind the scene shots  documenting our production, taken by our Executive Editor Zuania Capo.


Photo by Zuania Capo


Photo by Zuania Capo

To learn a little more about our shoot check this link:


Creative Director: Stacy Marchelos

Photo Editor: David Cooper

Photography: Tom Corbett

Wardrobe: Cannon

Market Editor: Erin Mcsherry

Hair: George Ortiz

Make up: Javier Romero

Happy New Year and stay warm!


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I wanted to share a few stories from our Oct/Nov 13 issue that we’re really proud of here at Siempre Mujer. I won’t be too wordy about it, so just take a look.




Photography: Jeff Harris

Prop Styling: Mariana Vera For Halley Resources

Stylist: Haymme Marin (Watch Story)



Photography: Tom Corbett

Make up: Griselle Rosario For Ken Barboza

Hair: Jeanie Syfu for ARTMIX BEAUTY

Manicure: Tracylee for Sally Hanson

Re-touching: Edward Caruso




Photography: Brian Doben

Wardrobe: Ellen Silverstein

Hair: Eloise Cheung For WSM

Make Up: Brian Duprey For Judy Casey

Manicure: Titilayo Bankole for Ba-reps.com


Photography: Brian Doben

Hair and Make up: Gregg Hubbard for BA-Reps

Hope you enjoyed it! We think it was a great issue. (We being, Cristy Marrero, Editor In Chief, Stacy Marchelos, Creative Director, Zuania Capo, Executive Editor, Jessica Torres, Associate Life Style and Beauty Editor, Eduardo Garcia, Managing Editor and my self)

I can’t wait to share our up coming Dec/Jan 14 edition, which just so happens to be my 50th issue!!



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Yikes, this is a late post, but here I go.

Every year at Siempre Mujer we have the opportunity to honor some of the most extraordinary Hispanic hair stylist working in the industry today. Each year we focus on different aspects of hair styling. Last year we honored the best hair colorist, while this year we honored those hair stylist that specialize in hair cuts. The honorees were, Marcos Carrasquillo, Elba Rodriguez and Hasblady Guzman. Instead of having each stylist cut the hair of their own individual model, we gave them the challenge of cutting wigs. This way we could show case their cuts on the same model to really highlight their unique styles. Following this plan also gave us the added bonus of being able to donate these freshly cut wigs to the Susan G. Komen Foundation, which was a very special honor for all of us here at Siempre Mujer Magazine and our honorees.





The story was written and conceived by Jess Torres.

Photography: Keith Lathrop

Make up: Javier Romero

Jewelry: Ellen Silverstein

Model: Sarah Blessing

Creative Director: Stacy Marchelos

Photo Editor: David Cooper

Thanks for looking,


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Here’s the latest fashion feature from Siempre Mujer’s Aug/Sept 2013 issue. It was shot by Tom Corbett and styled by Ellen Silverstein. This shoot was very special for both Tom and I, so we both worked extra hard to insure a successful production. Including meeting weeks before hand to explore every nook and cranny of our location, which was pretty vast to say the least.  It was during this time that we really formulated the look, feel and pace of the story. For me, it was the first fashion shoot that I ever worked on without a fashion editor, so I had the opportunity to work directly with our wardrobe stylist, Ellen to make the final edit of the clothing that would eventually make it into the feature, which really aided in the narrative that Tom and I wanted to create. In my opinion the shoot was very successful. Tom created a moody, edgy and exciting atmosphere that highlighted the military trend in an explosive way, no pun intended! In the end Stacy Marchelos, Siempre Mujer’s creative director took the story to the next level with a beautiful type treatment for the head line. Our Editor-in-Chief, Cristy Marrero, who thought up the headline “Táctica y Estrategia”, had this to say:

“Táctica y estrategia (Tactic and Strategy) is the name of my all-time-favorite poem written by Uruguayan Mario Benedetti. When I saw the amazing images my art and fashion team shot, and only after recovering from a mind-blowing kind of moment, the verses on this beautiful masterpiece immediately came to me. Being this a military trend inspired story, it just felt like a match made in heaven. Because there is also poetry in fashion…” Cristy Marrero, Editor-in-Chief Siempre Mujer Magazine. 






For a quick look behind the scenes, check out this video  shot by Haymme Marin.

Photography: Tom Corbett

Wardrobe Styling: Ellen Silverstein

Model: Helena with One Model Management

Hair: Eloise Cheung for WSM

Make up: Brian Duprey for Judy Casey

Props: Tara Marino for BA-Reps.com

Creative Director: Stacy Marchelos

Retouching: Edward Caruso 

Thanks for looking!



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Better late than never! This was Siempre Mujer’s June/July 13 cover, featuring Chiqui Delgado! Shot by the amazing Omar Cruz, styled by Deborah Ferguson with hair and make up by Millie Morales.



When ever I see this shot, I’m reminded of a seriously funny moment at this shoot. When I was trying to describe the pose I wanted Chiqui to take, I proceeded to lay down on top of this table and take “pin-up girl” sexy poses to explain what I wanted from the shot. My creative director damn near lost her mind when I started playing with my long, luxurious imaginary hair, while Chiqui looked at me wide eyed and shocked. However, she understood what I wanted and got it done. I think the whole episode got a smirk out of Mr. Omar Cruz.



Thanks for looking!




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This photographers ability is technical and devious. I never really know what kind of optical illusion he’s going to pull from under his sleeve, but he never fails to amaze me. Oh, I almost forgot. His name is Jeff Harris. Anyway, check it out. The story was written by Jess Torres and prop styled by Mariana Vera, of Halley Resources. It appeared in Siempre Mujer’s June/July 2013 issue, which is out on news stands right now.



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The studio was on fire while we were shooting Siempre Mujer’s latest fashion story! The colors were hot and our model even hotter! The crew really came together to create an awesome story, and I think we all realized it from the very first shot. In the past we’ve produced our swimwear fashion features on the beaches of Mexico, St. Lucia and Miami, but this time around I wanted to try something different. I wanted to show case COLOR, bright popping color! So, I pitched the idea to our then executive/fashion editor, Ursula Carranza, our creative director, Stacy Marchelos and our editor in chief, Cristy Marrero, and they were all on board. Right from the jump I knew I wanted Tom Corbett to shoot, Stacey Jones to style, Javier Romero to do make up, Jeanie Syfu to do hair and Rupert Howard to build our set.  The only thing left to do was to find our model, the very talented Ebonee from MC2, who in my opinion took no prisoners in this story. She absolutely KILLED it! During the casting she took some really amazing graphic poses that easily convinced Ursula and I that she was the right pick for the story. Anyway, check it out for your self below. The beautiful layout was designed by our creative director, Stacy Marchelos! I’ve also included a few behind the scene shots.







One of Ebonee’s casting photo’s I shot. Once we saw this, we knew we found our model.


Our colorful wardrobe rack.


Ebonee working a pose


Ebonee still working it

Thanks for looking!


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I’m super late posting this, but hey, better late than never. For the April/May 2013 cover of Siempre Mujer, which was shot by Warwick Saint, we featured The Today Show’s, Natalie Morales! It was honestly a great experience working with her. She was sweet and excited to be on set with us. While we were picking the clothes she was going to wear for the shoot Natalie told me,”I’m here to have fun!” Which, was exactly what Warwick and I wanted to hear. Our awesome team consisted of Marie Argenziano (hair), Ja Nina Lee (make up) and Deborah Ferguson (Wardrobe). The cover and cover story was designed by our Creative Director, Stacy Marchelos. Special thanks to Gilda Torres for helping with the coordination. What did Natalie have to say about the shoot? Follow the link and see for your self.  Natalie Morales is cover girl for Siempre Mujer.




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Above is Siempre Mujer’s latest cover featuring actress, singer, songwriter, model and producer Roselyn Sanchez. It was shot by Omar Cruz, styled by Debroah Furguson with hair and make up by Clark Ivor. We shot this in Atlanta, GA where Roselyn is currently working on her new Lifetime TV series, Devious Maids. This cover is meant to promote, “The Heart Truth” , which is a campaign for women about heart disease. The red dress acts as a symbol to alert women to take action to protect their heart health. Since 2003 The Heart Truth has organized a Red Dress Collection runway show during fashion week with leading members of the fashion industry in hopes of bringing awareness to heart disease in women. This year, Roselyn was part of the show.

This cover is one of my new favorites, but it wasn’t easy to arrive to this final image. While working on this project the concept of the photo shoot shifted directions many times, right up until the final moments before shooting it. These shifts in direction were often due to technical, budget and time constraints, which isn’t out of the ordinary.  In fact, it would be out of ordinary if everything worked out as planned. When the photographer, the creative director (Stacy Marchelos) and my self first spoke about the creative direction for this cover, we decided that we wanted to create a monochromatic effect with a textured red back ground and a red dress worn by Roselyn. I usually order the back grounds we had in mind from a company located here in New York. They’re usually beautifully painted on large rolled canvases, which would have cost a fortune to ship. So, I had to find a back drop rental company in Georgia, which was easy enough. However, when the back drop arrived to the studio, the quality we were looking for was seriously lacking. So, we had to come up with a plan B.  Luckily enough, the studio had a large roll of red seamless paper. However, we were all less than thrilled with how it looked. As we stood and pondered, this black freight door caught my attention. When I pointed it out to the creative director and the photographer, they both loved it as well, so we decided to shoot a few options in front of the door as well as the red seamless paper. NOTE: An age old art director secret at any photo shoot when forced to make a complicated decision is to shoot it both ways! Then your never wrong. Of course it’s easy to joke about this now, but the moment was a little stressful because of the sums of money being spent to get the perfect shot. It was just dumb luck that this door was located in the studio, but it took a certain level of calm and awareness to actually notice that it might be the solution to the problem when your in a mild panic. Before I sign off, I’ll leave you with another cool little story behind the picture below, which is another example of thinking on your feet. We staged an area to photograph Roselyn and her baby girl in front of a beautiful textured metal wall and vintage chair. However, as soon as Roselyn sat down with her daughter, she began to cry uncontrollably, the baby, not Roselyn. (ha!) Anyway, Roselyn had to get up and walk around to sooth her. Omar, our photographer, instinctively got up and followed her to capture this amazing shot. In summery, I guess the best plan is to pay attention and live in the moment as not to miss the little special pieces of the puzzle that present them selves to you. As usual, the team was great and we had a ton of fun getting this done. Roselyn was also amazing and did her best to help us get what we needed for the project.






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The air at the circus is different isn’t it? The slightest thought of it conjures up an excitement in us all, no matter how young or old. This was the case, when Siempre Mujer was given the opportunity to shoot a fashion feature at Ringling Brothers and Barnum & Bailey Circus. The first step in the process was to actually go to the circus to research the current show, “Dragons”. While watching the performance, visuals immediately rushed into my head that I needed to get down on paper. Those visuals eventually turned into this rough storyboard that I used to pitch my idea’s to the Creative Director(Stacy Marchelos) and Executive Editor (Ursula Carranza). We all agreed on a more classic direction for the story and decided to move forward using the story boards as our guide.


One of the most important factors in putting any story together is picking the right team. For this particular story for photography we used Dider Gault. For wardrobe styling we used Ellen Silverstein. For hair/make up we used Alfred Lester. During the casting I think I saw about thirty models, but we decided on this one, who was beautiful, energetic and she had experience working with animals.

The shoot was a great success, which made the editing process pretty hard for us because there were so many great shots to pick from. Here’s what me, the Creative Director and Executive Editor decided on.





Thanks for looking!

Speak to you soon.


Artist & Photo Editor

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