Feeds:
Posts
Comments

Posts Tagged ‘heart balloons’

A few months ago I walked into my creative director’s office at Siempre Mujer Magazine, where I work as the photo editor. She was in the middle of doing stock research for a story she was designing. If you don’t know, stock research is the process of finding pre-existing art to use for publication. Anyway, she wasn’t having much luck in finding a suitable image, so she asked if I’d be interested in doing an illustration for the article. Being that I’m the photo editor at the magazine, this really isn’t something I do too often for them, but I found the topic of the article interesting, which was why meditation and good eating is good for a healthy heart in women. I also thought it would be a good idea for me to add a womens’ focussed piece to my portfolio, since it lacks those kinds of works.  The illustration was slated to run as a FULL PAGE, which was also an added incentive to do the assignment. I immediately saw a few images in my head, so I sketched them out really quickly. (See the sketches below.) When I do sketches for assignments or personal projects, I always try to think up at least three different concepts, to help fully explore the topic. I try to keep the drawing very loose and rough. This helps me to not commit to any one idea too soon.  When presenting my sketches to clients, this technique also helps to move the discussion forward quickly because I’m giving them options. Clients LOVE options.  Here’s a little side note. I’m an illustrator and I’m a photo editor, so I have the unique opportunity to place myself in the shoes of the client/art buyer and the artist. Having a foot in both worlds really gives me valuable insight into each one. Anyway, I digress.

SKETCH-OPTIONS_LOW-RES

SKETCH #1: For this idea I wanted to create a light atmospheric mood, by showing heart shaped balloons rising into the sky. The main character grasping the balloon affectionately is symbolic of her taking care and loving her heart.

SKETCH#2: For this idea I wanted to evoke a sense of power, which stems from a healthy heart. I was planning to make the heart look like an ornate tattoo design. I added flowers to the composition to represent life and the beauty of living.

SKETCH#3: For this idea I wanted to make the role of the woman be a super hero, her heart being her super power deflecting off danger.

The creative director and editor-in-chief approved SKETCH #1. They also requested that I do a RUN-OVER image to accompany the main FULL PAGE illustration. RUN-OVER illustrations usually appear much smaller than the main piece and they usually echo the idea of it.  So, I drew up this tighter sketch along with an idea for the RUN-OVER illustration, which was a bowl of salad floating on a heart shaped balloon.

SKETCH

At this point I had to show the tighter sketches to my creative director to get approval to move to the final illustration. Once I got her blessing, it was time to get busy.  My illustration technique is made up of a combination of  traditional and digital techniques. I printed the sketch onto a clean sheet of water color paper and then I inked it using waterproof india ink and a brush.

HEALTHY-HEART_LINE-FLAT_LOW

Then I scanned my drawing into the computer so I could start the coloring process in PHOTOSHOP.

PROGRESS

These are progress shots I took while working on the piece. Naturally there’s a lot of back and fourth during this process such as figuring out colors and in this case, I changed a few elements in the characters face, hair and the clouds in the bottom right corner. I also added a set of buddhist prayer beads to the main character’s wrist, which is a tiny detail that I thought would re-enforce the idea of meditation, which this piece is ultimately about.

Finally, the piece was finished and I delivered it to the client aka my boss.

RISING_FINAL_LOW

RISING_RUNOVER_FINAL_LOW

Here’s how the story turned out in the end.

DAVID COOPER TEAR SHEET 1

DAVID COOPER TEAR SHEET 2

Thanks for looking!

D.

Read Full Post »